This is the eighth edition of the directional fashion, art and design magazine, uniquely curated in collaboration with Storm and property development company Manhattan Loft Corporation, and designed and art directed by Plus Agency.
The special 104 page edition, entitled 25+20=8, marks two major anniversaries at the companies: Storm is celebrating 25 years in the business and Manhattan
Loft Corporation is celebrating its 20th anniversary. Storm Model Management has been at the forefront of the fashion industry for a quarter of a decade, consistently redefining the traditional boundaries of modelling, by managing the careers of the faces who have sold us everything - from Calvin Klein jeans to the Burberry trench coat, influencing our tastes, desires and the fashion industry itself.
Manhattan Loft Corporation has reshaped London’s urban landscape taking derelict, forgotten, unloved buildings and transforming them into desirable contemporary living and work spaces. Its projects include Sir George Gilbert Scott’s The St Pancras Renaissance Hotel, Soho Lofts in Wardour Street W1, Bankside Lofts neighbouring the Tate Modern and Ealing Studios. Manhattan Loft Corporation’s enduring focus on London’s creativity naturally connected with partners Storm Model Management and Centrefold on the vision of the eighth edition of the magazine.
Harry Handelsman, CEO of Manhattan Loft Corporation, says: “For 20 years Manhattan Loft
Corporation has been about harnessing the best in forward thinking new design, creating developments that break the mould and environments that people want to be part of.
“Our buildings are renowned for their incredible style and in this edition of Centrefold where the worlds of fashion, art and design come together our developments are perfectly placed to provide striking urban backdrops for the world’s most famous modelling talent.”
Sarah Doukas, founder of Storm Model Management, says: “I am incredibly proud of Storm and what we have achieved as a company, and to still be at the helm after twenty five years.
“I have been very fortunate over the years to represent some of the most beguiling talent in the modelling industry, and to watch my clients grow, and to be a part of their success is wonderful. I work with a brilliant and dynamic team of agents and we still have a lot of fun together at work.
“I am also very proud and pleased that we have paid tribute to our exceptional talent with this issue of Centrefold, with Manhattan Loft Corporation as our partners. We were fortunate to have the support of several brilliant photographers and stylists, and our talent of course, guided by the genius of editor Andrew G. Hobbs and creative director Tom Lardner. “
Andrew G. Hobbs, founder and editor-in-chief of Centrefold, says: “Both Storm and Manhattan Loft Corporation tell stories of success, longevity and endurance, which is something to be admired and honoured.
“The dynamic collision of talent, achievement and creativity represented in this edition is synonymous with Centrefold’s directional platform and vision for the future, collaborating with the greatest and the latest in an experimental fashion with no boundaries.”
The magazine has been designed to pay tribute to the two worlds of Storm Model Management and Manhattan Loft Corporation, and the shoots are the
results of a collision of interests, ideas and stimulus that come from both companies.
Storm showcases the outstanding talent that illustrates 25 years in operation from icons, Kate Moss in Emerald Suite shot by Venetia Scott to Cindy Crawford in CC shot by Mark Abrahams and new stars, Jourdan Dunn in Icon shot by Scott Trindle to Cara Delevingne in
Take Manhattan shot by Guy Aroch.
Manhattan Loft Corporation showcase their own icons in the magazine; the places that are a part of every-day London life and the buildings that can literally stop people in their tracks, from the elegant grandeur of The St Pancras Renaissance Hotel to the rawness of The
Edison, and the staggering new skyscraper Manhattan Loft Gardens - these buildings serve as the backdrops to the narratives that unfold in the magazine.
In Big Bang and the Long ’90s, writer Alex Rayner looks at the effect that both the companies have had on London’s urban and cultural landscape.